Privacy Policy

Dr. Emily Penney, LLC
Last Updated: 6/29/2026

Dr. Emily Penney, LLC (“Company,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, contact us, schedule appointments, use our coaching or consulting services, communicate with us, or receive SMS/text messages from us.

By using our website or services, you agree to this Privacy Policy. If you do not agree, please do not use our website or services.

1. Company Information

Company Name: Dr. Emily Penney, LLC
Company Address: [Insert Company Mailing Address]
Company Email: [email protected]

Mission Statement: [Insert Company Mission Statement]

2. Information We Collect

We may collect the following types of information:

A. Contact Information

This may include your name, email address, phone number, mailing address, and other contact details you provide.

B. Scheduling and Appointment Information

This may include appointment dates, meeting times, service preferences, booking details, reminders, cancellations, rescheduling information, and related communications.

C. Coaching or Consulting Information

This may include information you choose to share with us in connection with coaching, consulting, intake forms, questionnaires, client communications, goals, preferences, or service-related discussions.

D. Payment Information

If you purchase services, payment information may be collected and processed by third-party payment processors. We may receive limited payment-related details, such as payment status, transaction date, amount paid, and billing contact information. We generally do not store full payment card numbers.

E. SMS/Text Messaging Information

If you opt in to receive SMS messages, we may collect your mobile phone number, consent status, opt-in method, message history, appointment reminder history, and opt-out requests.

F. Website and Device Information

When you visit our website, we may collect information such as IP address, browser type, device type, pages visited, referring website, date and time of visit, and similar usage information. We may use cookies or similar technologies to operate and improve our website.

3. How We Use Information

We may use personal information to:

Provide coaching and consulting services;

Schedule, confirm, and remind you about appointments or meetings;

Communicate with you about services, purchases, scheduling, or support;

Send SMS/text reminders and service-related messages when you have opted in;

Process payments and maintain business records;

Respond to inquiries;

Improve our website, services, and client experience;

Maintain safety, security, and fraud prevention;

Comply with legal obligations;

Enforce our Terms and Conditions;

Protect our rights, clients, and business.

4. SMS/Text Messaging Privacy

We use SMS messaging primarily to remind clients of appointment times, upcoming meetings, scheduling matters, and service-related communications.

By providing your mobile phone number and opting in, you consent to receive SMS/text messages from Dr. Emily Penney, LLC. Message frequency may vary. Message and data rates may apply.

You may opt out at any time by replying STOP. You may reply HELP for assistance or contact us at [email protected].

We do not sell, rent, or share your SMS opt-in information, mobile phone number, or SMS consent information with third parties for their own marketing purposes.

We may share SMS-related information with service providers who help us send, manage, or support text messaging, but only as needed to provide those services on our behalf.

SMS messages are not intended for emergencies. If you are experiencing an emergency, call 911 or seek immediate professional assistance.

5. How We Share Information

We may share personal information in the following limited circumstances:

A. Service Providers

We may share information with trusted service providers who help us operate our business, such as scheduling platforms, payment processors, email providers, SMS providers, website hosting providers, customer relationship management tools, analytics providers, and professional advisors.

These service providers may access personal information only as needed to perform services for us.

B. Legal Requirements

We may disclose information if required to do so by law, subpoena, court order, legal process, government request, or regulatory requirement.

C. Protection of Rights and Safety

We may disclose information when we believe it is necessary to protect our rights, property, business, clients, users, or others.

D. Business Transfers

If our business is involved in a merger, acquisition, sale, financing, reorganization, or transfer of assets, personal information may be transferred as part of that transaction.

E. With Your Consent

We may share information when you direct us to do so or give us permission.

6. We Do Not Sell Personal Information

We do not sell your personal information. We do not sell or rent your mobile phone number or SMS consent information.

7. Cookies and Website Technologies

Our website may use cookies, pixels, analytics tools, or similar technologies to operate the website, understand website traffic, improve user experience, and support business operations.

You can adjust your browser settings to refuse cookies or alert you when cookies are being used. Some website features may not function properly without cookies.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, email system, SMS system, internet transmission, or electronic storage method is completely secure. We cannot guarantee absolute security.

You are responsible for using secure devices, protecting your passwords, and contacting us promptly if you believe your information has been compromised.

9. Data Retention

We retain personal information for as long as reasonably necessary to provide services, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and operate our business.

When information is no longer needed, we may delete, de-identify, or securely store it in accordance with our business practices and legal obligations.

10. Health-Related or Sensitive Information

Because our services may involve coaching or consulting, you may choose to share personal, wellness-related, or other sensitive information with us.

Please do not submit information that you do not want us to have. If you provide sensitive information, we will use it only for the purposes described in this Privacy Policy, to provide services, or as otherwise permitted by law.

This Privacy Policy is not intended to serve as a HIPAA Notice of Privacy Practices. If any service we provide is subject to HIPAA or another specific healthcare privacy law, additional notices, agreements, or policies may apply.

11. Email Communications

If you provide your email address, we may send you service-related emails, appointment information, updates, and other communications.

If we send marketing emails, you may unsubscribe by following the instructions in the email or contacting us. Even if you unsubscribe from marketing emails, we may still send transactional or service-related communications.

12. Your Privacy Choices

Depending on your location and applicable law, you may have the right to request that we:

Confirm whether we have personal information about you;

Provide access to personal information we maintain about you;

Correct inaccurate information;

Delete certain information;

Opt you out of certain communications;

Limit certain uses or disclosures of information.

To make a privacy request, contact us at [email protected]. We may need to verify your identity before fulfilling certain requests.

13. State Privacy Rights

Some U.S. states provide additional privacy rights to residents. If you live in a state with applicable privacy laws, you may have additional rights regarding access, correction, deletion, portability, targeted advertising, profiling, or sale/sharing of personal information.

We do not knowingly sell personal information. We do not share SMS consent information or mobile phone numbers with third parties for their own marketing purposes.

To exercise applicable privacy rights, contact us at [email protected].

14. Children’s Privacy

Our website and services are not directed to children under 13. We do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete it.

15. Third-Party Websites and Services

Our website or communications may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, security, or content of third parties.

Your use of third-party services is governed by their own privacy policies and terms.

16. International Users

Dr. Emily Penney, LLC does business primarily in the United States. If you access our website or services from outside the United States, you understand that your information may be processed in the United States, where privacy laws may differ from those in your location.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a revised “Last Updated” date. Your continued use of our website or services after changes are posted means you accept the updated Privacy Policy.

18. Contact Us

If you have questions about this Privacy Policy or want to make a privacy request, please contact us:

Dr. Emily Penney, LLC
Address: [Insert Company Mailing Address]
Email: [email protected]